Do what you love
love what you do.

Happy Trails


Allie Daniel

Allie Daniel

Allie has been a fan of the “Life is Good” brand for over 20 years. “Life is Good” has also been Allie’s motto and has been part of her life through all her crazy adventures; from riding her bike, skydiving, and backpacking to the bottom of the Grand Canyon. Her latest adventure of completing her first Triathlon was one she was excited about finishing.

She decided to open Happy Trails Colorado to share her love of this optimistic brand to those on the Western Slope, and to have easy access to all these great shirts. She has one of the only stores to offer over 80 different styles of T-Shirts and Life Is Good products.

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Life is not easy. Life is not perfect. Life is good.

We see it when we believe it. Each one of us has a choice: to focus our energy on obstacles or opportunities. To fixate on our problems, or focus on solutions. We can harp on what’s wrong with the world (see most news media), or we can cultivate what’s right with the world. What we focus on grows.

That’s why the Life is Good community shares one simple, unifying mission: to spread the power of optimism.

Optimism is not irrational cheerfulness or “blind” positivity. It’s a pragmatic strategy for approaching life.

Optimism empowers us to explore the world with open arms and an eye toward solutions, progress, and growth. It also makes life a hell of a lot more fun. 

Optimism also enables us to access the ten most important tools we have for living a happy and fulfilling life. We call them the Life is Good Superpowers. But unlike X-ray vision, bullet speed, or Herculean strength, they are accessible to us all. The Life is Good Superpowers can help you overcome obstacles, drive forward with greater purpose, and enjoy the ride of life. 

Happy Trails Colorado

Happy Trails Colorado
138 South Park Square suite 101

Fruita, CO 81521

Phone: (970) 639-8165