Do what you love
love what you do.

Happy Trails


Shop Local in Fruita Colorado

We are a locally owned business at 217 E Aspen Ave in Fruita, CO.
We are a Life is Good apparel and Fruita gift shop spreading an optimistic and positive message via T-shirts.

Allie Daniel

Allie Daniel

Allie has been a fan of the “Life is Good” brand for over 20 years. “Life is Good” has also been Allie’s motto and has been part of her life through all her crazy adventures; from riding her bike in the 175 mile Bike MS ride, backpacking to the bottom of the Grand Canyon and completing triathlons. 

She decided to open Happy Trails Colorado to share her love of this optimistic brand to those on the Western Slope, and to have easy access to all these great shirts. She has one of the only stores to offer such a variety of different styles of T-Shirts and Life Is Good products.

Shop Like a Local

Life is not easy. Life is not perfect. Life is good.

We see it when we believe it. Each one of us has a choice: to focus our energy on obstacles or opportunities. To fixate on our problems, or focus on solutions. We can harp on what’s wrong with the world (see most news media), or we can cultivate what’s right with the world. What we focus on grows.

That’s why the Life is Good community shares one simple, unifying mission: to spread the power of optimism.

Optimism is not irrational cheerfulness or “blind” positivity. It’s a pragmatic strategy for approaching life.

Optimism empowers us to explore the world with open arms and an eye toward solutions, progress, and growth. It also makes life a hell of a lot more fun. 

Optimism also enables us to access the ten most important tools we have for living a happy and fulfilling life. We call them the Life is Good Superpowers. But unlike X-ray vision, bullet speed, or Herculean strength, they are accessible to us all. The Life is Good Superpowers can help you overcome obstacles, drive forward with greater purpose, and enjoy the ride of life. 

Happy Trails Colorado

Happy Trails Colorado
217 E Aspen Ave

Fruita, CO 81521

Phone: (970) 639-8165